Privacy Policy

BFR Equestrian & Country ("we", "us", "our") is responsible for your personal data collected through this website. To request a copy of the data we hold about you, or to ask any privacy-related question, contact us via the Contact page.

• Account data — name, email address, password (hashed), and preferences when you register.
• Order data — billing and delivery address, items purchased, and payment reference (we never store full card numbers).
• Usage data — pages visited, device type, and browser, collected via cookies and analytics tools.

• To process and fulfil your orders.
• To send transactional emails (order confirmation, dispatch notification).
• To respond to your enquiries.
• To improve our website and services through anonymised analytics.
• To send marketing emails, only with your explicit consent.

We process your data under contract (to fulfil orders), legitimate interests (fraud prevention, site improvement), and consent (marketing).

Order records are kept for 7 years for accounting purposes. Account data is deleted within 30 days of an account closure request.

You have the right to access, correct, or delete your personal data, to object to processing, and to data portability. Contact us via the Contact page to exercise any of these rights.

We share data with payment processors (Stripe), shipping partners, and analytics providers only as necessary to deliver our service. We do not sell your data.

See our Cookie Policy for full details.

We may update this policy from time to time. Material changes will be notified by email or a notice on this page.